To arrive at a comprehensive assessment of the city brands in the ranking, alongside measuring familiarity, the survey asked the respondents about the general reputation and their personal consideration of each city as a place to live, work locally, work remotely, study, retire, visit, or invest in. The city scores exceptionally well on reputation (4 th) and consideration (1 st) when considering all seven dimensions combined too, but a low score on familiarity (53 rd) prevents it from taking a higher spot in the overall Brand Finance City Index ranking (17 th). With a Brand Finance City Index score of 72/100, Zurich is a highly desirable destination to work locally, work remotely, invest, and retire, claiming the top spot for each dimension. The Index has named London as the best city brand in the world, followed by New York and Paris. Presented by brand evaluation consultancy Brand Finance, the ranking is based on a global survey of close to 15,000 members of the public conducted in April 2023 in 20 countries on all continents to measure perceptions of the world’s top 100 cities. London 18 th of May 2023 – Ranking 1 st across Switzerland, Zurich sits strongly in the top 20 of the world’s best city brands, according to the inaugural Brand Finance City Index released today. View the full Brand Finance City Index 2023 here Geneva (22 nd) and Austrian city Vienna (24 th) also feature in the ranking.Zurich (17 th) leads rankings as the best city in the world to work locally, work remotely, invest, and retire, but low familiarity undermines its reach.New York and Paris are close behind in 2nd and 3rd among 100 cities in the ranking.With a score of 84.6/100, London tops the inaugural Brand Finance City Index, based on a global survey of 15,000.
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